DOP – Justin Glynn – Harbour Media
Agency | Supreme DBA

Morgan’s aren’t owned, they’re simply looked after.

Their heritage preserved generation upon generation. They’re not a product, but a souvenir of memories and an important member of the family.

Re-connecting old & new owners to their past and how these cars play integral parts in these relationships.

“We shape our buildings; thereafter they shape us.”
— Winston Churchill

Back in 1952, Pete Gutteridge purchased a three-wheeler Morgan in parts, put it in the back of a lorry and drove it down to Dorset, where its rested until he returned from National Service and began the project of rebuilding it.

He would drive to London regularly on the old road to London via Blandford, on this journey which he took on a Saturday morning and returned on the Sunday evening he would pass by a small farm. A young boy aged 6, who lived at the farm would hear that Morgan approach. He’d rush down to the fence and watch the Morgan pass. Come rain or shine, without fail, that little boy would be there.

Some years have passed since the boy saw the Morgan. But these Morgans have a habit of making an impression. The cars that have indefinitely shaped the man that Pete is today, wait patiently in the garage in which they are housed, for the next chapter. The next custodian, the next drive and to influence their environment.

And the little boy? He’s all grown up now and has a Morgan of his own now.

“It was a sports car. You wouldn’t be seen dead in a Morris Ten Four or an Austin Seven.
They hold no charisma to me you see, it had to be something a little bit special.”

— Pete Gutteridge

Mr Henry Frederick Stanley Morgan